Attraction or Distraction?

Just about everyone who wants to develop a web site asks for the newest in cool visual or audio technology. iComDesign can certainly deliver all of the latest “bells and whistles” that are seen on the most modern sites, but before we create effects, we first like to ask the question – “Will these effects help you to achieve your site objectives?” If the answer is no, then the effect can very easily become a distraction from the “call to action(s)” that you want the site visitor to act upon. If it is decided that an effect will, in fact, attract site visitors, and enhance the marketing message, iComDesign can provide any of the following:

Flash Animation
Video & Sound
Virtual Tours
Downloads
Password Protected Areas

Flash Animation

Undoubtedly the most often used, and overused, effect on web sites today is Flash Animation. Flash can be a fantastic way to impress site visitors with smooth transition graphics that provide a variety of creative opportunities, as well as enhanced navigation animation and movement. However, if used improperly, Flash can actually hinder your site objectives.

iComDesign has several flash animators that are pioneers in their field, and can create just about anything you can imagine. However, some web development companies oversell flash because it is an easy way to create more margin in a web project. In addition, flash can also hinder Search Engine Optimization. Therefore, iComDesign carefully explores the advantages of flash on your site, and offers alternatives that may be less costly, while just as effective. To find out more about if Flash Animation is the right choice for you, please call 854-8599.

Video & Sound

In some cases, it benefits the primary objectives of a web site to have embedded video or audio. There are various formats of video and sound that can be used in web platforms, according to which best suits the needs of the site visitor, such as Flash Animation, Streaming Video, Live Web Cameras, MP3 files, wav files, etc.

Based on the objectives of your web site, and the particular needs of your site visitors, iComDesign can advise on which formats will be the most cost-effective for your application, and then provide the creative production and systems to ensure those formats are properly supported. To find out more about your options for presenting video and sound, please call 854-8599.

Virtual Tours

Virtual Tours can be extremely helpful when marketing products or services that are based on visual space and user experience, such as real estate sales, rental properties, vacation destinations, exhibitions, etc. The process of creating a virtual tour takes careful planning, and a keen eye for light and space interaction.

iComDesign works with the professional photographers, videotographers, and cinematographers who capture the best of a space in order to give the virtual visitor an enhanced experience. The raw materials they produce have to be well organized, programmed, and presented in a way in which the user can move about the tour easily and intuitively. To find out more about how we develop virtual tours that sell space, call 854-8599.

Downloads

It is quite advantageous to a web marketer to have an order form, application, newsletter, or brochure downloaded to the desktop of a qualified site visitor, because until that file is deleted or trashed, it is in front of that potential customer every time they are on their computer. Even more valuable is the fact that in order to get that file on their desktop, the site visitor must actually want to have it on their desktop, and take the necessary action to do so.

iComDesign understands that it is important to provide quick and easy methods for downloading wanted information. Therefore, we strive not only to provide the most commonly used formats for download, but also the necessary support systems that may be needed in order to view them. To find out more about how we approach making downloads easy, call 854-8599.

Password Protected Areas

Sometimes, proprietary or sensitive information, which is not meant for the public, needs to be available to privileged individuals on the web. To do so, a secure, password protected area or Extranet, can be used to allow easy, (but private) access from any Internet connection. But in addition to its necessary organizational use, this functionality can increase visitor participation and interaction, while making them feel special.

Whether it's customer log-in areas that provide client specific pricing, or a professional membership club that gives special quantity discounts, iComDesign can build secure, password protected areas that not only keep those you want out, but also encourage those who you want as members to sign up. For more information on password protected areas and Extranets, call 854-8599

 

 
 

Home | Our Sites | Hosting | Marketing | SEO | Site Extras

All Content Copyright iComDesign.com 1996-2014