Know Your Web Business

One of the biggest mistakes web site owners will make is to build a beautiful, functional web site…and then abandon it. This is not a field of dreams, where “if you build it, they will come.” Sure, Search Engine Optimization plays a large part in getting visitors to your site, but once they are there, SEO will not keep them coming back. There are several web marketing tactics designed to understand your site's strengths and weaknesses, provide value so that first time visitors will return, and remind old patrons of new features:

Site Activity Stats
Outbound Email Programs
eNewsletter Programs
Affiliate Marketing
Banner Advertising

Site Activity Stats

Many web companies claim site statistics reports as the “be all and end all” of understanding your web site's strengths and weaknesses. It is true that many very important inferences can be made from well-interpreted web stats, but should not be considered the only means by which to gauge web performance.

iComDesign will help you to sift through the statistical madness of stats programs and select the numbers that mean the most, while combining that data with other important factors to ensure that you are getting the best performance out of your web site. To find out more about our stats and performance evaluation methods, please call 336-854-8599, or contact us by email here.

Outbound Email Programs

In addition to using Search Engine Optimization to drive first time visitors to your web site, there are several other methods that can work well to both (1) bring new visitors to your site, and (2) keep repeat visitors coming back. Outbound Email programs, if used properly, can be used as a valuable Customer Relationship Management tool.

The key to good Email list management is Permission Based lists and strong privacy policies. iComDesign knows how to acquire clean, opt-in email contact lists from prospects that would be interested in your site, and also how to compile lists of your own through value-based site incentives. iComDesign follows the CAN-SPAM guidelines for outbound Email programs.  To find out more about how to acquire or compile valuable Email lists to drive consistent traffic to your site, please call 336-854-8599, or contact us by email here.

eNewsletter Programs

When you have attracted a new visitor to your web site, you will want to offer them something of value that will keep them coming back. eNewsletters are an important method of not only letting your customers know what's new and exciting about your site offerings, but also a means by which to establish you as an authority on your product or industry. This lends credibility to each and every eNewsletter, and provides something of value that recipients will want to open and read every time.

iComDesign can help you to design an eNewsletter that will be simple to read on screen, developing valuable content to intrigue the reader, while encouraging them to take action on your web site. Functional features enable readers to forward interesting articles to friends and buy product straight from the eNewsletter! To find out more about how we can create a timely, valuable, and lucrative eNewsletter to complement your web site, call 336-854-8599, or contact us by email here.

Affiliate Marketing

Affiliate Marketing is a term that is used quite often these days, and can mean a great many things. Reciprocal links with a web site that share target markets (but not competing offerings), can increase your incoming traffic. In a more complex arrangement, a site could actually provide a link to a product or service on your site, on agreement of a percentage of any sales that result from the linked product.

While Affiliate Marketing can be a very valuable tool in Internet Marketing, one must be very careful when arranging such agreements as not to cannibalize products or services, or even disrupt the purchase process from your own site. iComDesign understands how to set up Affiliate Programs to best benefit both parties in the partnership. To find out how we can help you start Affiliate Programs for your site, please call 336-854-8599, or contact us by email here.

Banner Advertising

Banner advertising has been thoroughly abused over the last decade, and as a result, has shown poor if any value to web advertisers. Annoying, animated graphics detract from the purpose and message of most sites. There is value, however, to properly executed banner or space ads on web pages. The key is to find the right placement, and design the ad so that it complements the host site, while attracting click-throughs.

iComDesign only recommends banner or space ads when there is a clear advantage and chance for results. By carefully crafting the message in an attractive and complementary way, we have found that click-through rates increase, and site owners provide better placement. To find out more about how iComDesign can design a space ad that will provide consistent click-throughs, please call 336-854-8599, or contact us by email here.

 

 
 

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